Post by account_disabled on Jan 6, 2024 0:17:34 GMT -5
Zefr, the leading independent contextual data platform for tailoring video content on YouTube and Facebook to brand content preferences, has announced the appointment of Ultano Kindelan Williams as Chief Commercial Officer for Southern Europe. Ultano Kindelan Williams joins Zefr from Fyber, where he was Vice President of Sales for EMEA, APAC and LATAM . With his experience in global sales leadership, he will focus on accelerating the growth of Zefr's contextual data platform in key southern EMEA countries , including Spain and Italy. Kindelan Williams has over a decade of experience in ad technology sales leadership roles , including DoubleClick, EyeWonder and Falk Realtime. “We are delighted to help brands maximize the impact of their advertising investments, not only by activating campaigns in environments where they are safely unaffected, but also relevant to each advertiser and their target audience,” Kindelan said. Williams. « Each brand knows which content is relevant to its target audience, and therefore is clear about its tolerance and the risk it is willing to take when being next to inappropriate content .
Zefr offers brands the necessary functionalities to align their campaigns with the content of each of the videos with their preferences, ensuring that their tolerance threshold for inappropriate content is met Phone Number List and that their investment is applied in an environment convenient for the audience. By activating campaigns in relevant content environments, we not only avoid wasted investment on YouTube and FaceBook, but we also improve levels of brand perception and purchase intention. ” Globally, Zefr's contextual data platform is leveraged by advertisers to set their preferences for video content on YouTube and Facebook. Instead of relying on keyword analysis and semantics, which is proven to sometimes lack precision, the company has built a proprietary “Human-in-the-Loop” approach, which combines human cognition with machine learning and artificial intelligence. This human component makes the content better fit the content preferences set by brands. Its contextual data can be activated in more than 46 languages, which is essential for global brands.
With this expansion, they will have market leaders and successful infrastructure to serve customers in Europe. We are seeing that brands are demanding greater effectiveness in their campaigns and that Zefr's contextual data methodology continues to grow, as a result of the standardization of “Brand Suitability” regulations, and concerns about privacy, so "We needed to support that demand with local leadership," said Rich Raddon, co-founder and co-CEO. “ We are delighted to form a local team with Ultano Kindelan to accelerate our growth in the EMEA region.” Ultano joins Zefr's new EMEA team, alongside EMEA Vice President Ross Nicol and Nordic Business Director Kenny Spangberg. With this expansion Zefr will have the market leaders and customer success infrastructure in place to serve the EMEA region. Nicol will be based in London, Spangberg in Stockholm and Kindelan will lead the southern European efforts from Madrid. A global brand that now reinforces its local positioning to be closer to the needs of local brands.
Zefr offers brands the necessary functionalities to align their campaigns with the content of each of the videos with their preferences, ensuring that their tolerance threshold for inappropriate content is met Phone Number List and that their investment is applied in an environment convenient for the audience. By activating campaigns in relevant content environments, we not only avoid wasted investment on YouTube and FaceBook, but we also improve levels of brand perception and purchase intention. ” Globally, Zefr's contextual data platform is leveraged by advertisers to set their preferences for video content on YouTube and Facebook. Instead of relying on keyword analysis and semantics, which is proven to sometimes lack precision, the company has built a proprietary “Human-in-the-Loop” approach, which combines human cognition with machine learning and artificial intelligence. This human component makes the content better fit the content preferences set by brands. Its contextual data can be activated in more than 46 languages, which is essential for global brands.
With this expansion, they will have market leaders and successful infrastructure to serve customers in Europe. We are seeing that brands are demanding greater effectiveness in their campaigns and that Zefr's contextual data methodology continues to grow, as a result of the standardization of “Brand Suitability” regulations, and concerns about privacy, so "We needed to support that demand with local leadership," said Rich Raddon, co-founder and co-CEO. “ We are delighted to form a local team with Ultano Kindelan to accelerate our growth in the EMEA region.” Ultano joins Zefr's new EMEA team, alongside EMEA Vice President Ross Nicol and Nordic Business Director Kenny Spangberg. With this expansion Zefr will have the market leaders and customer success infrastructure in place to serve the EMEA region. Nicol will be based in London, Spangberg in Stockholm and Kindelan will lead the southern European efforts from Madrid. A global brand that now reinforces its local positioning to be closer to the needs of local brands.